![]() Thought leadership isn’t just about preaching to the masses, though. ![]() RaShea Drake, a marketing director at Essential Hub To me, thought leadership is about taking expertise, experience, and tools, and sharing actionable insights RaShea Drake, a marketing director at Essential Hub, agrees. In reality, it’s a mix of both.Īccording to our research, thought leadership can be lots of things, and it’s especially about inspirational content that drives change and creates educational value. Others maintain that it is about being a subject matter expert (SME) and leveraging that position to wield influence within a particular niche. Some argue that it is about presenting strong (and often controversial) opinions in a piece of content, such as taking an outspoken stand on a contentious industry issue. Within content marketing, there can be a lot of misconceptions around what thought leadership actually is.
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